Marketing Research For many moths I have worked extremely closely with several people at OUP in order to bring the book, Marketing Research: tools and techniques into being. This collaboration has been very rewarding and certainly opened my eyes to aspects of publishing that I had never imagined existed. I have enjoyed working with my Development Editor at OUP. There have been moments of frustration, and there have been intellectual challenges, which I have not had to face alone. At the end of all of this hard work there is a final product which is extremely "fit for purpose"
Nigel Bradley
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